Update Draft

This lesson we added more clips and added in effects , unfortunately the clips all shift so we spent the lesson replacing and trying to get the timings back.

Individual update 10/12/2015

This lesson I received feedback for the music video first draft, from listening and taking notes I must now start to edit and place more clips into the video whilst keeping this continuity effect going. We must as a group work out main shot timings and work out who needs the most shot time, such as the main singer who he is and how we can show this.

08/12/2015

this lesson we uploaded our first draft onto youtube and waiting on feedback now , then we will continue to upload and edit form there onwards.

1/12/2015 update

added new effects to clips, thus making the clips more continuous which makes the video not have any unwanted jumps, the blanks gaps have been filled up with clips which were needed and just needing a few more clips to fill up the board.

Update 27/11/2015

Today I still worked on editing, i put in effects such as dip and integrated them with others such as colour dissolve so i had two effects putting my two clips together to look more effective. I also worked on my website design.

Update 26/11/15

Today we started to use editing effects on our video, I inputted by editing the speeds of each clips and enlarging the frames whilst keeping resolution at a decent quality.
Tomorrow we will be continuing on this, and potentially putting more clips into the video.

Online research Finale

You must provide evidence of planning stages. You need to upload any examples of storyboarding and planning of scenes and locations here.

Audience focus group - target audience

Single interview

DigiPak Fall out Boy Save Rock And Roll

Fall Out Boy music video 2

Fall Out Boy

Music video 1

ACDC thunderstruck

Levi Strauss Binary Opposites

Strauss was a French anthropologist who lived in the early 1900's. He believed that the way we understand certain words depends not so much on any meaning they themselves directly contain, but  by our understanding of the difference between  'binary opposites'.

Our understanding of the word "villain" depends on the difference between that word and the opposing word "hero". Within the media field, binary oppositions are used very frequently in films and music videos such as fall out boys centuries , this shows the band fighting evil , they are portrayed using colour and props , dark clothing for evil and light colour for good.

Target Audience

Target Audience

How did your research into genre help ...

How did your research into genre help you with your production?

The research into genre helped me see the key most common themes for the genre and see what schemes linked to a certain genre, this enabled me to create a piece of work which was easily discovered as that genre by its codes and conventions.

How did your research into audience contribute to your production work?

My research into Indie Rock audience gave me a brief idea of what the audience is like and what kind of stereotype is given within them, I only used a small secondary research method to find out my results, which I knew would only give me a small amount of data, I think I should do a larger research and planning scheme for my next work as I will be able to find out a broader range of my audience/ the audience.

What pre-production planning techniques did you employ (scripting, storyboarding, shot-listing, etc.)?

I created story boards and mood boards for my pre-production this enabled me to create multiple ideas whilst getting a sense of what the magazine would look like, making the production a lot easier

How effective was your planning – how did it help you in the production phase?

My planning was very good at the start as I had my deadlines all set up and I was able to follow them to plan, this enabled me to complete work on time, thus leaving me time to check and prepare for the next stages of my production.

What did you learn from planning your first production that helped you to improve your planning for the second?

I learnt that for my planning I will need to be less time consuming worrying on other bits but focus on my planning at the start as it will help with a smooth operational production.

How did you use audience feedback to influence your production work while it was in progress?

I looked closely at the feedback I got from my audience feedback and saw what they didn’t like what features looked good etc. this helped me to re order my work to make sure it look good and was up to the audience standard, they also helped me with key features needed such as making the audience feel involved and others like that. 

Research into music industry draft

How are music video’s usually made ?

Step 1 , know how much you have for budget , there is no point skipping ahead to recording or lyrics if you have no money and can’t afford anything, so once you know how much money you have or how much is being invested is a good start.

Step 2 , Listen to the song and record any ideas put in my band member or crew , make sure you brainstorm all your ideas and don’t jump the gun and go with your first idea, you must make sure you think about all your ideas and chose the right one.

Step 3, Chose mise-en-scene , find the location and props you will need for your music video and list them down so you can go find them when the time is right,

Step 4 , you will have to make a mock story board of the music video and make sure the scenes link and this will make recording a lot easier. Make sure the dance moves have been practiced.

Step 5,  Find the right crew and actors , this will be essential as it will enable ti music video to be more professional and work well. Think about what kind of song you have and what kind of actors you will need .

Step 6 , Start the set up to recording the video , get some background shots and just plain shots making sure all equipment works well. 

Step 7 , Start the filming make sure you get at least 3 shots of each single set.

Step 8, put all the recordings together with no editing.

Step 9 , start the editing adding in sfx and the music.

Step 10  , Crop the clips and add them all together to make your music video.

 

 

Question 2 – what is the purpose of the music video to the artist and companies.

The music video will provide the artist with positives and negatives , the purpose of the video is to almost promote the song with a recognisable video , in which when people here that song they will think of the artist and the video , this can almost create a hype for the song , secretly promoting the song as the video is free to watch online but the song will cost so by making the video catchy people will buy the song.

Question 3 – who are some famous music video makers

Jake Nava - Notable Videos: Beyoncé - "Single Ladies (Put A Ring On It);” Adele -  “Someone Like You;” Usher - “Burn”

DANIELS is the collective name of directing duo Daniel Kwan and Daniel Scheinert – a pair who’ve cut their teeth at the more surreal end of the spectrum, he created such music videos as “turn down for what”

Daneils was a intern to another famous music maker which is why he has the ability to create such popular high quality work.

 

Question 4-  Average cost for music production (in dollars)

Example music video budgets:

•Macklemore “Wings”: $18,269 (2011)

•Michael Jackson “Beat It”: $150,000 (1983)

•Michael Jackson & Janet Jackson “Scream”: $10,000,000 (1995, adjusted for inflation)

•Average studio music video budget: $200,000 – $500,000 (2010)

Estimated production costs:

•Producer fee: $500 – $1250/day

•Director fee: $500 – $1250/day

•Camera operator: $500-1000/day

•Camera equipment rental: $150 – $3500/day

•Key grip + assistant + lighting gear: $1000 – $1750/day

•Wardrobe: estimated $20 – $1000/day per character project

•City permits: $25 – $1000/day (depending on the city, exact location, whether roads need to be closed, etc…)

•Location fees and rentals: $250 – $2500+/day

•Actors: $200 – $1200/day (each)

•Extras: $50 – $200/day (each)

 

Estimated days of post-production required: 2-3 days

•Editor fee: $500 – $1250/day

•Redundant Hard disk archive: $200 – $400

•Visual FX artist fee: $75 – $150/hour

•Colorist fee: $100 – $200/hour

 

Additional costs:

•Band member compensation

•Development/Pre-production (scripts, storyboards, strategy, etc…)

•Additional actors and extras

•Marketing hours

•Props/furniture rentals

•Set construction

•Production insurance

•Catering (food)

•Etc…

Small labels cannot afford this and some artist must pay for their music video out of their pocket to pay for it, which is why less cgi or FX is used.

Question 5 – How do audiences access music videos and how can they be seen.

Music videos can be accessed from artist home pages on the web and also on sites such as vevo or YouTube, they also appear on T.V on certain music channels. The audience can watch all of these for free but if they want to purchase them they can from sites such as iTunes.

Dolby

Jarrod,
Consider the fact that the front cover is an artist- mid shot works well but body language and pose needs to clearly communicate that the picture is of a music artist